Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3089F7
RGB
48, 137, 247
HSL
213, 93%, 58%
HSB
213, 81%, 97%
CMYK
81, 45, 0, 3
LAB
56, 4, -64
LCH
56, 64, 273
OKLCH
0.64, 0.18, 256
XYZ
27, 25, 91
LUV
56, -29, -98
HWB
213, 19%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.