Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
308BC6
RGB
48, 139, 198
HSL
204, 61%, 48%
HSB
204, 76%, 78%
CMYK
76, 30, 0, 22
LAB
55, -12, -39
LCH
55, 41, 253
OKLCH
0.61, 0.12, 242
XYZ
21, 23, 57
LUV
55, -32, -58
HWB
204, 19%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.