Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
308CB0
RGB
48, 140, 176
HSL
197, 57%, 44%
HSB
197, 73%, 69%
CMYK
73, 20, 0, 31
LAB
54, -19, -27
LCH
54, 33, 236
OKLCH
0.60, 0.10, 228
XYZ
18, 23, 44
LUV
54, -33, -38
HWB
197, 19%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.