Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
308CB3
RGB
48, 140, 179
HSL
198, 58%, 45%
HSB
198, 73%, 70%
CMYK
73, 22, 0, 30
LAB
54, -18, -29
LCH
54, 34, 238
OKLCH
0.60, 0.10, 230
XYZ
19, 23, 46
LUV
54, -33, -41
HWB
198, 19%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.