Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
308DB7
RGB
48, 141, 183
HSL
199, 58%, 45%
HSB
199, 74%, 72%
CMYK
74, 23, 0, 28
LAB
55, -17, -30
LCH
55, 35, 241
OKLCH
0.61, 0.11, 232
XYZ
19, 23, 48
LUV
55, -33, -43
HWB
199, 19%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.