Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
308DBB
RGB
48, 141, 187
HSL
200, 59%, 46%
HSB
200, 74%, 73%
CMYK
74, 25, 0, 27
LAB
55, -16, -32
LCH
55, 36, 244
OKLCH
0.61, 0.11, 235
XYZ
20, 23, 50
LUV
55, -33, -47
HWB
200, 19%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.