Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
308EE3
RGB
48, 142, 227
HSL
208, 76%, 54%
HSB
208, 79%, 89%
CMYK
79, 37, 0, 11
LAB
57, -5, -52
LCH
57, 52, 264
OKLCH
0.63, 0.15, 250
XYZ
25, 26, 76
LUV
57, -31, -79
HWB
208, 19%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.