Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
308EF0
RGB
48, 142, 240
HSL
211, 86%, 56%
HSB
211, 80%, 94%
CMYK
80, 41, 0, 6
LAB
57, -1, -58
LCH
57, 58, 269
OKLCH
0.64, 0.17, 253
XYZ
27, 26, 86
LUV
57, -31, -90
HWB
211, 19%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.