Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3091BF
RGB
48, 145, 191
HSL
199, 60%, 47%
HSB
199, 75%, 75%
CMYK
75, 24, 0, 25
LAB
56, -17, -33
LCH
56, 37, 242
OKLCH
0.62, 0.11, 234
XYZ
21, 25, 53
LUV
56, -34, -47
HWB
199, 19%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.