Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3096EA
RGB
48, 150, 234
HSL
207, 82%, 55%
HSB
207, 79%, 92%
CMYK
79, 36, 0, 8
LAB
59, -7, -52
LCH
59, 52, 262
OKLCH
0.66, 0.15, 248
XYZ
27, 28, 82
LUV
59, -33, -79
HWB
207, 19%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.