Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3097FA
RGB
48, 151, 250
HSL
209, 95%, 58%
HSB
209, 81%, 98%
CMYK
81, 40, 0, 2
LAB
60, -3, -59
LCH
60, 59, 267
OKLCH
0.67, 0.17, 252
XYZ
30, 30, 95
LUV
60, -33, -91
HWB
209, 19%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.