Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309BC3
RGB
48, 155, 195
HSL
196, 60%, 48%
HSB
196, 75%, 76%
CMYK
75, 21, 0, 24
LAB
59, -21, -30
LCH
59, 36, 235
OKLCH
0.65, 0.11, 228
XYZ
23, 28, 56
LUV
59, -37, -43
HWB
196, 19%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.