Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309BF9
RGB
48, 155, 249
HSL
208, 94%, 58%
HSB
208, 81%, 98%
CMYK
81, 38, 0, 2
LAB
62, -5, -56
LCH
62, 57, 265
OKLCH
0.68, 0.17, 250
XYZ
30, 31, 94
LUV
62, -34, -88
HWB
208, 19%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.