Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309DC7
RGB
48, 157, 199
HSL
197, 61%, 48%
HSB
197, 76%, 78%
CMYK
76, 21, 0, 22
LAB
60, -21, -31
LCH
60, 37, 236
OKLCH
0.65, 0.11, 229
XYZ
24, 29, 58
LUV
60, -38, -45
HWB
197, 19%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.