Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309DCC
RGB
48, 157, 204
HSL
198, 62%, 49%
HSB
198, 76%, 80%
CMYK
76, 23, 0, 20
LAB
60, -19, -34
LCH
60, 39, 240
OKLCH
0.66, 0.12, 232
XYZ
24, 29, 61
LUV
60, -38, -49
HWB
198, 19%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.