Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309EA4
RGB
48, 158, 164
HSL
183, 55%, 42%
HSB
183, 71%, 64%
CMYK
71, 4, 0, 36
LAB
59, -30, -13
LCH
59, 33, 203
OKLCH
0.64, 0.10, 200
XYZ
20, 28, 39
LUV
59, -41, -14
HWB
183, 19%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.