Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309EAF
RGB
48, 158, 175
HSL
188, 57%, 44%
HSB
188, 73%, 69%
CMYK
73, 10, 0, 31
LAB
60, -27, -18
LCH
60, 33, 214
OKLCH
0.65, 0.10, 210
XYZ
21, 28, 45
LUV
60, -40, -23
HWB
188, 19%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.