Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
309FD2
RGB
48, 159, 210
HSL
199, 64%, 51%
HSB
199, 77%, 82%
CMYK
77, 24, 0, 18
LAB
61, -19, -36
LCH
61, 40, 242
OKLCH
0.66, 0.12, 233
XYZ
25, 30, 65
LUV
61, -38, -52
HWB
199, 19%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.