Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30A9BC
RGB
48, 169, 188
HSL
188, 59%, 46%
HSB
188, 74%, 74%
CMYK
74, 10, 0, 26
LAB
63, -29, -20
LCH
63, 35, 214
OKLCH
0.68, 0.11, 210
XYZ
24, 33, 53
LUV
63, -43, -26
HWB
188, 19%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.