Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30AFE3
RGB
48, 175, 227
HSL
197, 76%, 54%
HSB
197, 79%, 89%
CMYK
79, 23, 0, 11
LAB
67, -22, -37
LCH
67, 42, 239
OKLCH
0.71, 0.13, 231
XYZ
30, 37, 78
LUV
67, -42, -54
HWB
197, 19%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.