Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30AFEF
RGB
48, 175, 239
HSL
200, 86%, 56%
HSB
200, 80%, 94%
CMYK
80, 27, 0, 6
LAB
67, -18, -42
LCH
67, 46, 247
OKLCH
0.72, 0.14, 236
XYZ
32, 38, 87
LUV
67, -42, -65
HWB
200, 19%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.