Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30AFF9
RGB
48, 175, 249
HSL
202, 94%, 58%
HSB
202, 81%, 98%
CMYK
81, 30, 0, 2
LAB
67, -16, -47
LCH
67, 50, 252
OKLCH
0.72, 0.15, 240
XYZ
34, 38, 95
LUV
67, -41, -73
HWB
202, 19%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.