Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30B7EA
RGB
48, 183, 234
HSL
196, 82%, 55%
HSB
196, 79%, 92%
CMYK
79, 22, 0, 8
LAB
69, -24, -36
LCH
69, 43, 237
OKLCH
0.73, 0.13, 229
XYZ
33, 40, 84
LUV
69, -45, -54
HWB
196, 19%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.