Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
30BBD3
RGB
48, 187, 211
HSL
189, 65%, 51%
HSB
189, 77%, 83%
CMYK
77, 11, 0, 17
LAB
70, -31, -23
LCH
70, 39, 217
OKLCH
0.73, 0.12, 212
XYZ
31, 41, 68
LUV
70, -48, -31
HWB
189, 19%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.