Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
310204
RGB
49, 2, 4
HSL
357, 92%, 10%
HSB
357, 96%, 19%
CMYK
0, 96, 92, 81
LAB
7, 24, 9
LCH
7, 25, 20
OKLCH
0.20, 0.08, 25
XYZ
1, 1, 0
LUV
7, 19, 4
HWB
357, 1%, 81%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.