Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
310908
RGB
49, 9, 8
HSL
1, 72%, 11%
HSB
1, 84%, 19%
CMYK
0, 82, 84, 81
LAB
8, 20, 9
LCH
8, 22, 25
OKLCH
0.21, 0.07, 26
XYZ
1, 1, 0
LUV
8, 18, 4
HWB
1, 3%, 81%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.