Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
310A00
RGB
49, 10, 0
HSL
12, 100%, 10%
HSB
12, 100%, 19%
CMYK
0, 80, 100, 81
LAB
8, 20, 13
LCH
8, 23, 33
OKLCH
0.21, 0.07, 40
XYZ
1, 1, 0
LUV
8, 19, 7
HWB
12, 0%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.