Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
310D09
RGB
49, 13, 9
HSL
6, 69%, 11%
HSB
6, 82%, 19%
CMYK
0, 73, 82, 81
LAB
9, 18, 10
LCH
9, 21, 29
OKLCH
0.22, 0.06, 29
XYZ
1, 1, 0
LUV
9, 17, 5
HWB
6, 4%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.