Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
310D44
RGB
49, 13, 68
HSL
279, 68%, 16%
HSB
279, 81%, 27%
CMYK
28, 81, 0, 73
LAB
11, 26, -27
LCH
11, 37, 314
OKLCH
0.25, 0.10, 311
XYZ
2, 1, 6
LUV
11, 7, -24
HWB
279, 5%, 73%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.