Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
310E02
RGB
49, 14, 2
HSL
15, 92%, 10%
HSB
15, 96%, 19%
CMYK
0, 71, 96, 81
LAB
9, 17, 13
LCH
9, 22, 37
OKLCH
0.22, 0.06, 41
XYZ
1, 1, 0
LUV
9, 18, 7
HWB
15, 1%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.