Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
311407
RGB
49, 20, 7
HSL
19, 75%, 11%
HSB
19, 86%, 19%
CMYK
0, 59, 86, 81
LAB
11, 14, 13
LCH
11, 19, 43
OKLCH
0.23, 0.05, 44
XYZ
2, 1, 0
LUV
11, 15, 7
HWB
19, 3%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.