Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
311809
RGB
49, 24, 9
HSL
23, 69%, 11%
HSB
23, 82%, 19%
CMYK
0, 51, 82, 81
LAB
12, 12, 14
LCH
12, 18, 50
OKLCH
0.24, 0.05, 50
XYZ
2, 1, 0
LUV
12, 14, 8
HWB
23, 4%, 81%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.