Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
312940
RGB
49, 41, 64
HSL
261, 22%, 21%
HSB
261, 36%, 25%
CMYK
23, 36, 0, 75
LAB
18, 8, -13
LCH
18, 16, 301
OKLCH
0.30, 0.04, 300
XYZ
3, 3, 5
LUV
18, 2, -15
HWB
261, 16%, 75%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.