Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
31371E
RGB
49, 55, 30
HSL
74, 29%, 17%
HSB
74, 45%, 22%
CMYK
11, 0, 45, 78
LAB
22, -6, 15
LCH
22, 16, 113
OKLCH
0.32, 0.04, 120
XYZ
3, 3, 2
LUV
22, -2, 15
HWB
74, 12%, 78%
Pantone
Black 7 C
Harmonies
Shades & tints
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