Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
31374E
RGB
49, 55, 78
HSL
228, 23%, 25%
HSB
228, 37%, 31%
CMYK
37, 29, 0, 69
LAB
23, 2, -15
LCH
23, 15, 279
OKLCH
0.34, 0.04, 273
XYZ
4, 4, 8
LUV
23, -4, -18
HWB
228, 19%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.