Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31415A
RGB
49, 65, 90
HSL
217, 29%, 27%
HSB
217, 46%, 35%
CMYK
46, 28, 0, 65
LAB
27, -1, -17
LCH
27, 17, 267
OKLCH
0.37, 0.05, 259
XYZ
5, 5, 10
LUV
27, -8, -21
HWB
217, 19%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.