Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31558F
RGB
49, 85, 143
HSL
217, 49%, 38%
HSB
217, 66%, 56%
CMYK
66, 41, 0, 44
LAB
36, 2, -37
LCH
36, 37, 273
OKLCH
0.45, 0.10, 260
XYZ
9, 9, 27
LUV
36, -15, -50
HWB
217, 19%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.