Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
31596D
RGB
49, 89, 109
HSL
200, 38%, 31%
HSB
200, 55%, 43%
CMYK
55, 18, 0, 57
LAB
36, -10, -16
LCH
36, 19, 238
OKLCH
0.44, 0.06, 232
XYZ
8, 9, 16
LUV
36, -17, -20
HWB
200, 19%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.