Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
315C85
RGB
49, 92, 133
HSL
209, 46%, 36%
HSB
209, 63%, 52%
CMYK
63, 31, 0, 48
LAB
37, -5, -28
LCH
37, 28, 260
OKLCH
0.46, 0.08, 249
XYZ
9, 10, 24
LUV
37, -17, -38
HWB
209, 19%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.