Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
315E7B
RGB
49, 94, 123
HSL
204, 43%, 34%
HSB
204, 60%, 48%
CMYK
60, 24, 0, 52
LAB
38, -9, -21
LCH
38, 23, 247
OKLCH
0.46, 0.07, 239
XYZ
9, 10, 20
LUV
38, -18, -28
HWB
204, 19%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.