Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
315FA2
RGB
49, 95, 162
HSL
216, 54%, 41%
HSB
216, 70%, 64%
CMYK
70, 41, 0, 36
LAB
40, 2, -42
LCH
40, 42, 272
OKLCH
0.49, 0.12, 258
XYZ
12, 11, 36
LUV
40, -18, -59
HWB
216, 19%, 36%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.