Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3162AA
RGB
49, 98, 170
HSL
216, 55%, 43%
HSB
216, 71%, 67%
CMYK
71, 42, 0, 33
LAB
41, 2, -44
LCH
41, 44, 273
OKLCH
0.50, 0.13, 258
XYZ
13, 12, 40
LUV
41, -19, -63
HWB
216, 19%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.