Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
316375
RGB
49, 99, 117
HSL
196, 41%, 33%
HSB
196, 58%, 46%
CMYK
58, 15, 0, 54
LAB
39, -13, -16
LCH
39, 21, 230
OKLCH
0.47, 0.06, 224
XYZ
9, 11, 18
LUV
39, -21, -19
HWB
196, 19%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.