Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
316680
RGB
49, 102, 128
HSL
200, 45%, 35%
HSB
200, 62%, 50%
CMYK
62, 20, 0, 50
LAB
40, -12, -20
LCH
40, 24, 239
OKLCH
0.49, 0.07, 232
XYZ
10, 12, 22
LUV
40, -21, -26
HWB
200, 19%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.