Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3167A0
RGB
49, 103, 160
HSL
211, 53%, 41%
HSB
211, 69%, 63%
CMYK
69, 36, 0, 37
LAB
42, -3, -37
LCH
42, 37, 265
OKLCH
0.50, 0.11, 252
XYZ
12, 13, 35
LUV
42, -21, -52
HWB
211, 19%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.