Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3167A9
RGB
49, 103, 169
HSL
213, 55%, 43%
HSB
213, 71%, 66%
CMYK
71, 39, 0, 34
LAB
42, -1, -41
LCH
42, 41, 269
OKLCH
0.51, 0.12, 255
XYZ
13, 13, 39
LUV
42, -20, -59
HWB
213, 19%, 34%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.