Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
316BC8
RGB
49, 107, 200
HSL
217, 61%, 49%
HSB
217, 76%, 78%
CMYK
76, 46, 0, 22
LAB
45, 6, -55
LCH
45, 55, 277
OKLCH
0.54, 0.16, 260
XYZ
17, 15, 57
LUV
45, -21, -81
HWB
217, 19%, 22%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.