Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3173A1
RGB
49, 115, 161
HSL
205, 53%, 41%
HSB
205, 70%, 63%
CMYK
70, 29, 0, 37
LAB
46, -10, -32
LCH
46, 33, 253
OKLCH
0.53, 0.10, 242
XYZ
14, 15, 36
LUV
46, -25, -44
HWB
205, 19%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.