Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3174AB
RGB
49, 116, 171
HSL
207, 55%, 43%
HSB
207, 71%, 67%
CMYK
71, 32, 0, 33
LAB
47, -7, -36
LCH
47, 37, 258
OKLCH
0.54, 0.11, 247
XYZ
15, 16, 41
LUV
47, -25, -52
HWB
207, 19%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.