Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
3174EA
RGB
49, 116, 234
HSL
218, 81%, 55%
HSB
218, 79%, 92%
CMYK
79, 50, 0, 8
LAB
50, 12, -67
LCH
50, 68, 280
OKLCH
0.58, 0.19, 261
XYZ
22, 19, 80
LUV
50, -23, -101
HWB
218, 19%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.